GENERAL ELECTRIC: NEW YORK TIMES TAKEOVER

For the first time in 171 years, The New York Times features a print ad takeover by a single brand—GE— in honor of their historic business transformation. Because when brands have something to say, they come to The Times. GE as we know it, will cease to exist as they transform to focus on three new companies: GE Aerospace, GE Vernova and GE Healthcare.

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NEW YORK TIMES PUBLISHERS AWARD 2023

NYT US PROGRAM OF THE YEAR 2022

PRESS - ADWEEK: "GE BUYS OUT ENTIRE NYT NEWSPAPER IN HISTORIC FIRST

DESIGN 
Hannah Ahn
Yinersi Gonzales
Nina Wescott​​

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ART DIRECTION
Nicole Marie Rincon

Garrett Traya

Kris Taifalos